Black Friday Campaign
Ads/Emails/Slider Cohesive Design System
Ad Re-Designs
The left Ad showcases Cymbiotikas old branding, the right Ad showcases the new branding that I introduced.
I utilised customised fonts and structured spacing for a cohesive look and feel throughout the creative assets. I wanted to create premium ads that showcase professional photography and light airy text. The left ad is too text heavy and doesn’t have colors that grab the customers attention.
Ad Re-Designs
The left Ad showcases Cymbiotikas old branding, the right Ad showcases the new branding that I introduced.
New branding is clean and shows that the brand is premium. Brighter colors grab the viewers attention and create stronger interest.
Ad Re-Designs
The left Ad showcases Cymbiotikas old branding, the right Ad showcases the new branding that I introduced.
New branding is clean and shows that the brand is premium. Brighter colors grab the viewers attention and create stronger interest.
Ad Re-Designs
The left Ad showcases Cymbiotikas old branding, the right Ad showcases the new branding that I introduced.
New branding is clean and shows that the brand is premium. Brighter colors grab the viewers attention and create stronger interest.
Ad Re-Designs
Premium brands highlight cohesive structure
The Ad on the left is hard to digest and pushes the discount too heavily. The redesigned ad on the right side showcases calming imagery and clean messaging.
Email Re-Designs
Emails should be understood in under 10 seconds
The Ad on the left has too many factors that take away from the product behind highlighted. The right ad allows the photo to breathe, emphasising the product being sold. The text is easily read.
Email Re-Designs
Clean blocks
The Ad on the left has too many shapes and doesn’t match the structure of the top of the ad. The ad on the right is cohesive the the typography structure on the main top section and is easily read and can be digested quickly.
Slider Re-Designs
Dimension of Photo-Slider
The slider imagery on the bottom could be elevated by adding a gradient as shown above and simple messaging